Method for selling confectionery, method for providing information, method for selling advertising, and package to be used by a number of methods

ABSTRACT

The invention relates to a method for selling confectionery, where the confectionery is combined with a package and is combined with information chosen among news, entertainment and advertising, in which package the confectionery is contained and on which package the information is provided, and where the package is provided with at least one outer surface and at least one inner surface, the at least one outer surface of said package includes information relating to the confectionery in the package and a substantial part of the inner surface of said package includes further information not relating to the confectionery, where the further information not related to the confectionery may vary among a number of packages, and, where the combination of the confectionery and the package and the information is purchased, the package is closed so that the inner surface is not visually accessible.

The present invention relates to a method for selling confectionery. Theinvention also relates to a method for providing information.Furthermore the invention relates to a package to be used by either ofthe methods.

BACKGROUND OF THE INVENTION

U.S. Pat. No. 6,136,350 describes a method for selling chewing gum. Themethod involves printing indicia on the chewing gum with a printindicating a specific topic so that the chewing gum may be used as aplay item related to the specific topic. As example, the printed indiciaon the chewing gum may resample a check and the package in which thechewing gum is packed may resample a check book. Other examples areshown and described. The purpose of the method and of the examples is topromote the marketability of the chewing gum as a confectionery.However, some disadvantages in the promotion will occur. Firstly, thepromotion has to be planned very early before the marketing of thechewing gum because the manufacturing process of the chewing gum must beadjusted to the actual promotion before the indicia can be printed onthe chewing gum. Secondly, the cost of manufacture is very high inrelation to the manufacture of chewing gum without indicia. And thirdly,the space needed on shelves at point of sales in retail shops is verydifferent for each of the different chewing gums and their packages.This may cause a nuisance and a problem to the retail shops.

U.S. Pat. No. 5,125,689 describes a package for promotional or otherarticles for providing information that are to be concealed duringpurchase of the package. The package consists of a number of panels thatare mutually connected along folding lines. The panels may be openedseparately and successively in order for the information on thedifferent panels to be viewed successively. As mentioned, theinformation may be of promotional kind or of other kinds such as lotterytickets or coupons. The front panel will have information related to thetype of information on the inside of the panels. The package has theadvantage that the customer cannot view the information on the inside ofthe panels during purchase. However, still some disadvantages arepresent. The customer knows what the information on the inside relatesto, namely as example a certain lottery. Also, the object of purchase isthe information solely. Thus, if the customer has no interest in thelottery or other promotional topic there are no other incentives for thecustomer to buy the package.

It is also commonly known to sell confectionary, morning cereals andother like products in combination with information not related to theproduct, Examples may be information cards or folders includedseparately in packages of morning cereals containing information on asexample dinosaurs, sport idols, music entertainment and other topicsbeing the field of interest of young people. However, all the packageshas the disadvantage, that it is possible in the retail store to openthe package, take out the information card or folder and close thepackage again in order to obtain the information only without having topurchase the product also. This is of course of no interest to themanufacturer of the product, who will have difficulties explaining tothe consumer why the packages do not contain the separate informationcards or folders often indicated on the outer surface of the package.

It is an object of the present invention to provide a method and apackage to be used by the method, said method and package enabling aproduct such as a confectionery like chewing gum to be sold to acustomer based on more causes than only to purchase the confectionery.Also, it is an object to provide a method and package enabling themanufacturer to base the purchase on different causes and even to basethe purchase on causes not related to the confectionery itself. Finally,it is an object to provide a package, which cannot be the subject ofstealing the information without having to purchase the whole packageincluding the product and visa versa, which cannot be the subject ofstealing the product without also purchasing the package including theinformation.

SUMMARY OF THE INVENTION

This object is obtained by a method for selling confectionery where theconfectionery is combined with a package and is combined withinformation chosen among news, entertainment and advertising, in whichpackage the confectionery is contained and on which package theinformation is provided, and where said package is provided with anouter surface and an inner surface, the outer surface of said package atleast comprising information related to the confectionery in the packageand a substantial part of the inner surface of said package at leastcomprising information not related to the confectionery, where theinformation not related to the confectionery is different among a numberof packages, and when the combination of the confectionery and thepackage and the information is being purchased, the package is closed sothat the inner surface is not visually accessible.

The object of the invention may also be obtained by a method forproviding information, where the information is chosen among news,entertainment and advertising and is combined with a package and iscombined with a confectionery, in which package the confectionery iscontained, and on which package the information is provided, and wheresaid package is provided with an outer surface and an inner surface, theouter surface of said package at least comprising information related tothe confectionery in the package and a substantial part of the innersurface of said package at least comprising information not related tothe confectionery, where the information not related to theconfectionery is different among a number of packages, and when thecombination of the confectionery and the package and the information isbeing purchased, the package is closed so that the inner surface is notvisually accessible.

By providing a combination of the confectionery, of the package and ofthe information several advantages are present at the same timeirrespective of whether a consumer is 3 interested in only purchasingthe confectionery or is interested in only getting the information.Alternatively, the consumer may primarily be interested in purchasingthe confectionery and only secondarily interested in getting theinformation. Further alternatively, the consumer may primarily beinterested in getting the information and only secondarily interested inpurchasing the confectionery.

Firstly, because the confectionery is contained in the package and asubstantial part of the information not related to the confectionery isprovided on the inner surface of the package itself, there is no risk ofthe information being stolen without the confectionery being purchased.This may be accomplished although the consumer primarily may beinterested in getting the information and perhaps is not interested atall in getting the confectionery or perhaps is only secondarilyinterested in getting the confectionery. Purchase of the confectionerydespite a consumer primarily or perhaps only having an interest ingetting the information is further ensured when the information, asstated, is provided on a substantial part of the inner surface.

Secondly, because the substantial part of the information not related tothe confectionery is provided on the inner surface of the package, thereis no risk of the consumer purchasing the confectionery and not gettingthe information, although the consumer primarily may have an interest ingetting the confectionery and perhaps does not at all have an interestin getting the information or perhaps is only secondarily interested ingetting the information. Getting the information despite a consumerprimarily or perhaps only being interested in purchasing theconfectionery is further ensured when the information, as stated, isprovided on a substantial part of the inner surface.

Normally, both the manufacturing, the packaging and the distribution ofthe combination of the confectionery, the package and the information ismade by and paid by the manufacturer of the confectionery. If, however,the information is important or is desirable for a supplier of otherproducts or services than the confectionery to pass on to possibleconsumers of the confectionery, then all or some of the informationprovided on the package may be information on the business of thesupplier, either information related to the supplier himself orinformation related to one or more products and/or services that thesupplier supplies. Depending on the needs and wishes of the supplier ofthe other goods and/or services, then part of or all of the costs formanufacturing, for packaging and for distributing the combination of theconfectionery, the package and the information may be paid by thesupplier. This is especially advantageous when the method according tothe invention is to provide information being advertising.

Thus, the object of the invention may also be obtained by a method forselling advertisement, where the information comprises a number ofadvertisements and is combined with a package and is combined with aconfectionery, in which package the confectionery is contained, and onwhich package the information is provided, and where said package isprovided with an outer surface and an inner surface, the outer surfaceof said package at least comprising information related to theconfectionery in the package and a substantial part of the inner surfaceof said package at least comprising the number of advertisements, saidadvertisements not being related to the confectionery, where the numberof advertisements not related to the confectionery optionally isdifferent among a number of packages, and when the combination of theconfectionery and the package and the information is being purchased,the package is closed so that the inner surface is not visuallyaccessible.

The supplier of other goods and/or services is the person or companywanting to provide advertises to a certain group of possible customers.The supplier contacts the manufacturer of the confectionery or themanufacturer of the packages. The supplier may have a specialadvertisement or a special occasion, which the supplier wants to provideto a certain group of possible customers. This may be a group of youngpeople at a musical concert, it may any people on a pedestrian street orit may be possible customers in a certain shop or other point of salesituation.

The supplier contributes to the method according to the invention byproviding the information not related to the confectionery. Themanufacturer of the confectionery contributes with the confectionery andthe same person or another person contributes with the printed package.However, it is the supplier of the information not related to theconfectionery who pays at least the distribution of the combination ofthe package, the information and the confectionery. Alternatively thesupplier also or in stead pays the packing of the confectionery into thepackage, still alternatively the supplier also or in stead pays themanufacture of the package, still alternatively the supplier also or instead pays the printing of the package and still alternatively thesupplier also or in stead pays the manufacture of the confectionery.

Accordingly, the manufacturer of the confectionery for the combinationof the confectionery, the package and the information may have the costsof production paid. The manufacturer of the package and the personprinting the package for the combination of the confectionery, thepackage and the information may also have the costs of production paid.The supplier of the information obtains a new means for providinginformation in exchange of paying either some or all of the costs forproviding the other features of the combination of the confectionery,the package and the information, i.e. features other than theinformation not related to the confectionery.

Thereby, the primary object of the consumer for purchasing the combinedconfectionery,) package and information may be to get the confectionery,the primary object of the manufacturer for manufacturing anddistributing the combined confectionery, package and information may beto sell more confectionery or a new type of confectionery, and theprimary object of the supplier of the other goods and/or services thanthe confectionery for distributing and optionally selling the combinedconfectionery, package and information 5 may be to provide theinformation not related to the confectionery.

The term information can mean any kind of text, pictures, sounds orother means of communication of knowledge to a person or machine thatare to receive the knowledge, said knowledge concerning a particularfact or a particular circumstance.

A package according to the invention is intended for containingconfectionery and where said package is provided with an outer surfaceand an inner surface, the outer surface of said package at leastcomprising information related to the confectionery intended to becontained in the package and the inner surface of said package at leastcomprising information not related to the confectionery, and where theinformation not related to the confectionery at least comprisesinformation chosen among information on news, entertainment andadvertising.

By having information related to the confectionery to be contained inthe package and by also having information not related to theconfectionery and by having information provided on the outer surfaceand the inner surface of the package, as stated, several possibilitiesexist of either primarily selling confectionery or providing informationor, alternatively, of primarily both selling confectionery and providinginformation.

In a preferred embodiment of a package according to the invention, theinformation related to the confectionery at least comprises the tradename of the confectionery, preferably also comprises trademarks andother trade features related to the confectionery: In a more preferredembodiment of a package according to the invention, the informationrelated to the confectionery also comprises information as demanded bylaw concerning ingredients and the like information on theconfectionery. In an even more preferred embodiment of a packageaccording to the invention, the information not related to theconfectionery is chosen among information on news, entertainment andadvertising in certain fields of interests, said information being forexample on sport, on music, on fashion, on games, on film, on news, onhealth, on communication, on education, on jobs, on love, on travel, onfamous people, on parties etc.

Providing the information in this manner fulfils more objectives, boththe objective of providing the information needed when marketing theconfectionery in order to provide the consumer with information at leastneeded on the confectionery and also the objective of providinginformation as demanded by national or international law. However,furthermore there is the objective of providing information necessaryfor the combination of selling the confectionery and providing theinformation as mentioned above.

In a further, but alternative, embodiment of a package according to theinvention, the information on the outer surface of the package alsocomprises information related to the information on the inner surfacenot related to the confectionery so that the outer surface of thepackage also comprises information not related to the confectionery andbeing related to the said information on the inner surface.

By providing information on the outer surface, said information relatingto the information on the inner surface and not being related to theconfectionery, it is possible to indicate to the consumer that theinformation on the inner surface is of a certain type such as variouscategories under news, entertainment or advertising or that theinformation on the inner surface is directed towards a certain field ofinterest such as sports, films etc. This may be used to ensure theconsumer that the information on the inner surface and not related tothe confectionery at least is information that will have aninformational value to the consumer.

In a still further, but alternative, embodiment of a package accordingto the invention, the information on one of the surfaces, preferably onthe inner surface, comprises information not related to theconfectionery, and also comprises additional information related to theinformation not related to the confectionery, said additionalinformation related to other media of information than the package.Preferably, the information on one of the surfaces, preferably on theinner surface, comprises information related to the confectionery, andalso comprises additional information not related to the informationrelated to the confectionery, said additional information related toother media sources of information than the package.

By providing additional information on one of the surfaces, saidadditional information being different from the previously mentionedinformation related to the confectionery and different from thepreviously mentioned information not related to the confectionery, it ispossible to further enhance the informational value to the consumer ofthe information on the package. The additional information is related toother media of information than the package, thus linking the package asa media source with other media sources.

As example, the other media sources may be printed media sources such asnewspapers being a news media, printed magazines being an entertainmentmedia, posters being an advertising media etc, The other media sourcesmay also be electronic media sources such as television and radio beingelectronically distributed news, electronic magazines i beingelectronically distributed entertainment, electronic web-sites,electronic wap-sites etc. Finally, still other media sources may bemedia sources contained in the package itself such as cards, folders, orthe like bearing the additional information.

In a still further, but alternative, embodiment of a package accordingto the invention, the information on one of the surfaces, preferably onthe outer surface, comprises information not related to theconfectionery, and also comprises additional information related to theinformation not related to the confectionery, said additionalinformation related to certain fields of interest. Preferably, theinformation not related to the confectionery is chosen among informationon news, entertainment and advertising in certain fields of interests,said information being for example on sport, on music, on fashion, ongames, on film, on news, on health, on communication, on education, onjobs, on love, on travel, on famous people, and on parties etc.

By also or alternatively providing additional information on one of thesurfaces, said additional information being different from thepreviously mentioned information related to the confectionery anddifferent from the previously mentioned information not related to theconfectionery, it is possible to further enhance the informational valueto the consumer of the information on the package. The additionalinformation is related to one or more fields of interest, thus linkingthe package as a means of obtaining information with certain fields ofinterest related to consumers having a certain demographic profile.

The fields of interest may be interests common to one or more groups ofconsumers having a certain age, or may be interests common to female ormale consumers, or may be interests common to other kinds of groups orsegments dividing the population. As an example, the fields of interestcould be related to youth having an age from 13 to 23 years of agebecause this group of population is a group having a high demand forconfectionery such as chewing gum. At the same time, this group ofpopulation is also a group having a high demand for differentinformation among news, entertainment and advertising on many differenttopics not related to the confectionery as such. The fields of interestmay also be related to other groups having another higher age and havingother, similar or same fields of interest as the formerly mentionedgroup.

The package is preferably either made of paper or cardboard or is madeof plastic or is made of any combination of these materials. The packagemay also be made of other materials such as metal and wood althoughthese materials are more rare when selling confectionery such as chewinggum. The information may either, and preferably, be printed directly onthe material of which the package is made or may alternatively beprinted on labels, which subsequently are secured to the package. Also,a combination of printing the information on the material of the packageand printing the information on labels subsequently secured to thepackage can be effected.

In a first embodiment, the package consists of a number of integratedplane panels, said panels being divided by folding lines and beingintended for mutually folding along the folding lines, and a number ofsaid panels being provided with a first surface intended as an outersurface of the panels when the panels are mutually folded and a secondsurface intended as an inner surface when the panels are mutuallyfolded, and where a pocket is provided by the panels at least when thepanels are mutually folded, said pocket being intended for containingthe confectionery.

A package consisting of individual panels mutually joined and foldedalong folding lines has the advantage that the package may have alimited thickness and preferably having the size of a small wallet,perhaps even just the size of a credit card. The amount of or the typeof confectionery that the package can contain is however be limited.Nevertheless, bearing in mind that the package is intended for sellingconfectionery in combination with providing information not related tothe confectionery, or that the package is intended for providinginformation not related to the confectionery in combination with theconfectionery, then there is a secondary object of purchase beinggetting the information other than a primary object of purchase beingpurchasing the confectionery. This justifies a package only beingcapable of containing a limited amount of confectionery in comparisonwith the surface available for information not related to theconfectionery.

In a second embodiment, the package consists of a number of sides of abox, said sides being divided by folding lines and being mutually foldedin order to form the box, and a number of said sides being provided witha first surface intended as an outer surface of the sides when the sidesare folded to form the box and a second surface intended as an innersurface when the sides are mutually folded to form the box, and wherethe box is provided by the sides when the sides are mutually folded,said box being intended for containing the confectionery.

A package consisting of a box has the advantage that the package maycontain a larger amount of confectionery and may contain many differenttypes of confectionery, either separately in each box or mixed in eachbox. The size of the box is larger than the above-mentioned package, atleast a box has a greater thickness than the package made of panels.Nevertheless, bearing in mind that the package is intended for sellingconfectionery in combination with providing information not related tothe confectionery or that the package is intended for providinginformation not related to the confectionery in combination with sellingconfectionery, then there is a primary object of purchase beingpurchasing the confectionery other than a possible second object ofpurchase being getting the information. This justifies a package beingcapable of containing a greater amount of confectionery in comparisonwith the surface available for information not related to theconfectionery.

In a third embodiment, the package comprises a sheet, said sheet beingintended for rolling around the confectionery as a wrapping, and thesheet being provided with a first surface intended as an outer surfaceof the wrapping when the sheet is wrapped round the confectionery and asecond surface intended as an inner surface when the sheet is wrappedaround the confectionery.

A package consisting of a roll having any cross-section such as across-section being round, oval, triangular, square etc. has theadvantage that the package may contain a larger amount of confectioneryand may contain different types of confectionery, preferably separatelyin each roll. The size of the roll is different than a package made ofpanels and than a box, at least a roll often has a greater length thanthe package made of panels or the package made as a box. Also, the rollhas an integrate sheet wrapped around the confectionery, said integratesheet having a large integrate surface compared to the size of the roll.Therefore, bearing in mind that the package is intended for sellingconfectionery in combination with providing information not related tothe confectionery or that the package is intended for providinginformation not related to the confectionery in combination with sellingconfectionery, then there is an object of purchase being getting theinformation other than an object of purchase being purchasing theconfectionery, However, each object may perhaps have the same preferenceto the consumer, which justifies a package being capable of containingan amount of confectionery not being excessively large or small incomparison to the surface available for information not related to theconfectionery.

Other types of packages than integrated panels, boxes or rolls arepossible in order to obtain packages having a specific appearance,having a specific shape or having a specific relation between the amountof confectionery contained in the package and the surface available forinformation not related to the confectionery.

In the above and in the following the invention is described withreference to confectionery in general. Confectionery is a very wellsuited product for utilising the methods according to the invention asconfectionery never wilt be purchased out of necessity but perhaps willbe purchased out of pleasure. However, a special kind of confectionery,namely chewing gum, is neither purchased out of necessity nor purchasedout of pleasure. Chewing gum is purchased not for personal nutritionalneeds in order to survive and is not purchased for persona! pleasurewithout consideration to others needs and pleasures, but is purchasedout of a wish for social acceptance in consideration of other personsview on your person, i.e. out of a personal wish for acceptance amongother people.

When buying products of necessity the consumer buys the combination ofthe product and the package solely based on the object of purchase ofgetting the product irrespective of the package if the package does notoffer any added value to the product. Thus, a consumer will not buyoranges in stead of lemons just because the oranges are packed in apackage with information, which is more valuable to the consumercompared to any information on the package of lemons.

Nevertheless, a consumer may buy confectionery in general in stead ofcaramels if the confectionery as a general product satisfying a personalpleasure is packed in a package that offers information not related tothe confectionery, which information is more valuable to the consumercompared to any information on the package of caramels.

An often preferred confectionery is chewing gum because this kind ofconfectionery is commonly known and used world-wide. However, asmentioned above, chewing gum is neither a product purchased solely outof a personal need and nor a product purchased solely out of a personalpleasure. Chewing gum may be characterised as a product in between thesetwo formerly mentioned kinds of products, namely a confectionery havingto serve a need for a satisfactory smell in order to gain the acceptancewanted among other people, but also a confectionery having to serve aneed for a satisfactory taste in order to please the person chewing thechewing gum. Accordingly, normally when relating chewing gum tomarketing, chewing gum will be a “low involvement” product. By utilisingany of the methods according to the invention together with the packageaccording to the invention, it is possible to change chewing gum to aproduct having a higher involvement when marketed. Chewing gum may evenchange to a “high involvement” product depending on the package and onthe information not related to the confectionery.

However, any other kind of confectionery than chewing gum may becontained in the package according to the invention an also mixes ofdifferent kinds of confectionery may be used. Chewing gum just fallswithin a certain category of confectionery, which may be beneficial whenutilising the methods according to the invention for sellingconfectionery or for providing information and when using the packageaccording to the invention for selling confectionery.

Moreover, the invention relates to a confectionery packaging (40)comprising at least one pocket (403; 9) for receipt of confectionery,

-   said at least pocket comprising at least one breakable sealing (405)-   said packaging (40) comprising at least two sections (401, 402)-   said at least two sections (401, 402) forming a part of further    releasable sealing.

According to the invention it is possible to obtain a packaging, whichmay fulfil both the mandatory requirements of containing andtransportation of the confectionery from the manufacturing premises tothe consumer.

Moreover, the packaging may be applied for a very advantageous keepingor storage of the confectionery after initial breaking of the at leastone breakable sealing. According to a preferred embodiment of theinvention the at least one breakable sealing may be a sealing, which maybe broken once. According to a further embodiment of the invention, thisat least one breakable sealing may comprise e.g. a releasable adhesivesealing.

The packaging of the invention provides a further releasable sealing,which may “take over”, when the first sealing has been broken, due tothe fact that the at least two sections may be folded around the pocketand thereby providing sufficient sealing with respect to environmentallyinfluences on the confectionery contained in the pocket.

According to the terms of the invention both conventional and medicalchewing gum is also regarded as confectionery.

28 said further releasable sealing (401, 402) comprising at least onereleasable adhesive (404).

-   -   adapted for fastening the at least two sections (401, 402) in a        folded position around said at least one pocket (403) in at        least one closed position.

According to an advantageous embodiment of the invention, the packagingmay be applied for refill.

When said at least one breakable sealing (405) being releasable, afurther advantageous embodiment of the invention has been obtained.

When said at least one breakable sealing (405) being non-releasable, afurther advantageous embodiment of the invention has been obtained.

According to a preferred embodiment of the invention, the at least onebreakable sealing may be non-releasable due to the fact that the furtherreleasable sealing may “take over”, when the first sealing has beenbroken, due to the fact that the at least two sections may be foldedaround the pocket and thereby providing sufficient sealing with respectto environmentally influences on the confectionery contained in thepocket.

When said at least one pocket (403) being formed, preferably folded, byat least one first pocket section 4030 and at least one second pocketsection 4031, a further advantageous embodiment of the invention hasbeen obtained.

When at least one pocket (403) extending from an end of the packaging inits unfolded position towards the other end, and where said pocketcomprising at least one opening (4032) is formed by the said by at leastone first pocket section 4030, and where said at least one opening(4032) is mechanically stiffened by extending said at least one firstpocket section (4030) beyond at least one folding line (4040) formed bysaid at least one first pocket section 4030, said at least one secondpocket section (4031) and one of said at least two sections (401, 402),a further advantageous embodiment of the invention has been obtained.

According to a preferred embodiment the folding of the first pocketsection over a folding line near to the opening of the pocket anadvantageous “self-closing” effect of the pocket may be obtained, evenwithin any kind of supplementary adhesives.

When said packaging comprising at least one surface (401, 402, 403)adapted for advertisement and where said at least one surface at leastone of said sections (401, 402 is visually covered by at least onesection of the packaging when the packaging is in its at least onefolded position, and where said

-   -   said at least one surface is visible when the packaging is in at        least one unfolded position, a further advantageous embodiment        of the invention has been obtained.

When said package comprising a polymer, a further advantageousembodiment of the invention has been obtained.

According to a preferred embodiment of the invention the packaging maycomprise conventional packaging materials, such as plastic, e.g.polystyrene material suitable for the purpose.

BRIEF DESCRIPTION OF THE INVENTION

In the following the invention will be described more in detail withreference to the drawings, where

FIGS. 1A and 1B is a drawing of a first embodiment of a package to beused when selling confectionery in combination with providinginformation, alternatively when providing information in combinationwith confectionery,

FIG. 2 is a drawing of a second embodiment of a package to be used whenselling confectionery in combination with providing information,alternatively when providing information in combination withconfectionery,

FIG. 3 is a drawing of a third embodiment of a package to be used whenselling confectionery in combination with providing information,alternatively when providing information in combination withconfectionery, and where

FIG. 4 a-4 d illustrate a further packaging according to an embodimentof the invention.

DETAILED DESCRIPTION OF THE INVENTION

FIG. 1A and FIG. 1B shows a first and preferred embodiment of a package.The package consists of a number of panels which are mutually joined andwhich are mutually folded along folding lines. Additionally, a firstpanel 1 and a second panel 2 are mutually joined along a first edge 11of the first panel 1 and a first edge 21 of the second panel 2, along asecond edge 12 of the first panel 1 and a second edge 22 of the secondpanel 2 and along a third edges (not shown) of the first panel 1 and athird edge 23 of the second panel 2. The first edges 11,22 of the firstpanel 1 and of a second panel 2 constitute the mutual folding linebetween the panels 1,2. Fourth edges 14 and 24 of the first panel 1 andof the second panel 2 are not joined. Thereby a small pocket is formedbetween rear sides of the first panel 1 and of the second panel 2. Inthis small pocket any confectionery may be contained. The first panel 1has a height L1 that is the same as or larger than a height L2 of thesecond panel 2.

A third panel 3 has a height L3 that is approximately the same as orlarger than the height L2 of the second panel 2. A mutual folding lineis established between the first panel 1 and the third panel 3 along theforth edge 14 of the first panel 1 and a first edge 31 of the thirdpanel 3. The third panel 3 is intended for overlapping and thus coveringthe second panel 2 closed of the package as shown in FIG. 11B.

A fourth panel 4 has a height L4 that is approximately the same as orless than the height L1 of the first panel 1. A mutual folding line isestablished between the third panel 3 and the fourth panel 4 along aforth edge 34 of the third panel 3 and a first edge 41 of the fourthpanel 4. The fourth panel 4 is intended for overlapping and thuscovering an outer surface (nor shown) of the first panel 1 closed of thepackage as shown in FIG. 1B.

A fifth panel 5 is intended as a finger-grip for separating the fourthedges 14,24 of the first panel 1 and of the second panel 2,respectively. Separating the fourth edges 14,24 of these panels 1,2makes it easier to gain access to the pocket and thereby getting theconfectionery out of the pocket. In the embodiment shown, the fifthpanel 5 has a height L5 that is smaller than the height L1 of the firstpanel 1.

All the five panels have an outer surface and an inner surface. Theouter surface of the first panel is directed into the plane of the paperand the inner surface of the first panel is directed out of the plane ofthe paper. Above, the inner surface of the first panel is called therear side of the first panel and constitutes part of the pocket for theconfectionery. The outer surface of the second panel is directed out ofthe plane of the paper and the inner surface of the second panel isdirected into the plane of the paper. Above, the inner surface of thefirst panel is called the rear side of the second panel and constitutespart of the pocket for the confectionery.

The outer surface of the third panel is in FIG. 1A directed into theplane of the paper and in FIG. 1B directed out of the plane of thepaper. The inner surface of the third panel is in FIG. 1A directed outof the plane of the paper and in FIG. 1B directed into the plane of thepaper. The outer surface of the fourth panel is in FIG. 1A directed outof the plane of the paper and in FIG. 1B directed into the plane of thepaper. The inner surface of the fourth panel is in FIG. 1A directed intothe plane of the paper and in FIG. 1B directed out of the plane of thepaper. The outer surface of the fifth panel is in FIG. 1A directed outof the plane of the paper and in FIG. 1B directed into the plane of thepaper. The inner surface of the fifth panel is in FIG. 1A directed intothe plane of the paper and in FIG. 1B directed out of the plane of thepaper. In the embodiment shown in FIG. 1B, the first edge 31 of thethird panel is directed upwards in the position shown. This results in afourth edge of the fourth panel directed upwards when the package isclosed. However, in another and preferred position at a point of salethe first edge of the third panel is directed downwards, resulting inthe fourth edge of the fourth panel also being directed downwards.

The inner surface of the first panel is the rear side of the panel. Theinner surface of the first panel is not visible due to the rear sideconstituting part of the pocket. Similarly, the inner surface of thesecond panel is the rear side of the panel. Also, the inner surface ofthe second panel is not visible due to the rear side also constitutingpart of the pocket. Thus, preferably none of the inner surfaces of thefirst panel and of the second panel will have any information printed onthe surface, because these surfaces are not visible, neither when thepackage is closed nor when the package is in an open state.

In the embodiment shown, the outer surface of the first panel is partlyvisible when the package is closed. A first part of the outer surface ofthe first panel constitutes a visible surface when the package isclosed. This is the case, when the height L4 of the fourth panel is lessthan the height L1 of the first panel. This results in the first part ofthe first panel having a height corresponding to L1 minus L4 and beingvisible when the package is closed The first part of the first panel mayhave one kind of information printed on this part of the surface,preferably information not related to the confectionery in the package.Another second part of the first panel will not be visible when thepackage is closed because the fourth panel covers this second part ofthe outer surface of the first panel. The other second part of the firstpanel may have another kind of information, preferably also informationnot related to the confectionery.

The outer surface of the second panel is not visible when the package isclosed. This surface is preferably provided with information not relatedto the confectionery. The outer surface of the third panel is fullyvisible when the package is closed. Accordingly, all or part of thissurface may either be provided with information related to theconfectionery or be provided with information not related to theconfectionery or be provided with a combination of information relatedto the confectionery and information not related to the confectionery.The outer surface of the third panel is the next most visible surfacewhen the package is closed. This surface constitutes a rear side of thepackage directed away from a possible consumer as shown by an arrow Rwhen the package is closed and when the package is placed in at a pointof sale. Also, in the embodiment shown, this surface is the largestvisible one surface when the package is closed because the length L3 ofthe third panel is larger than the length L4 of the fourth panel.

The most visible surfaces when the package is closed are an outersurface of the fourth panel together with the first part of the outersurface of the first panel, the part not being covered by the fourthpanel. These two surfaces constitute the front side of the package whenthe package is closed and is placed in at a point of sale turned towardsa possible consumer as shown with the arrow F. Accordingly, at least oneof these surfaces, preferably the outer surface of the fourth panel, areprovided with information related to the confectionery. The first partof the outer surface of the first panel not covered by the fourth panelmay be provided with either further information related to theconfectionery or with information not related to the confectionery orwith a combination of information related to the confectionery andinformation not related to the confectionery.

The inner surface of the third panel and the inner surface of the fourthpanel are not visible when the package is closed. During opening of thepackage from the closed state to a fully open state, first during apartly opening of the package the inner surface of the 35 fourth panelbecomes visible. Subsequently, during a further opening of the packageto a fully open state, the inner surface of the third panel will becomevisible. These surfaces are preferably provided with information notrelated to the confectionery. Also, during opening of the package, atthe same time as the inner surface of the fourth panel becomes visiblealso the second part of the outer surface of the first panel becomesvisible. Furthermore, during further opening of the package to the fullyopen state, at the same time as the inner surface of the third panelbecomes visible, also the outer surface of the second panel becomesvisible.

The two-stage opening of the above-mentioned surfaces makes it possibleto divide the information on each of these surfaces between one kind ofinformation and another kind of information but both kinds ofinformation related to the same topic. This constitutes a “surprising”effect or a “curiosity” effect. The information on the inner surface ofthe fourth panel may urge the consumer to subsequently view theinformation on inner surface of the third panel. Alternatively, theinformation on the inner surface of the fourth panel may relate toanother topic than the information on the inner surface of the fourthpanel.

Similarly, the information on the outer surface of the first panel,which is covered by the fourth panel when the package is closed, mayurge the consumer to subsequently view the information on the outersurface of the second panel. Alternatively, the information on the outersurface of the first panel may relate to another topic than theinformation on the outer surface of the second panel.

The information on an inner surface of the fifth panel and the outersurface of the fifth panel may also have a “surprising” effect or a“curiosity” effect arising when the fifth panel is used as a finger gripfor separating the fourth edges of the first panel and the second panel.Any of such effects should provide the consumer with an added value incomparison to just getting the confectionery and the information relatedto the confectionery. The information on the surfaces of the fifth panelmay relate either to the confectionery or may not relate to theconfectionery. Because the surfaces of the fifth panel are relativelysmall, then perhaps the outer surface of the fifth panel may be blankand thus not provided with information, while preferably the informationon the inner surface, which becomes visible only when the fifth panel isgripped by the fingers, may relate to the confectionery.

In the following possible examples of the information provided on eachof the surfaces of each of the panels are described. All the examplesmust not be construed as limiting other possible examples of informationprovided on the surfaces of the panels.

The outer surface of the third panel, which as mentioned is the largestvisible one surface when the package is closed, but which, as mentioned,is only the next most visible surface when the package is in a point ofsale situation, may be provided with information only relating to theconfectionery. The information may be information which is voluntary andinformation as demanded by law. The information may be selected frominformation on the type of and on the amount of confectionery in thepackage, information on the ingredients and the amount of eachingredient of the confectionery, information on the content of energyand the content of different sources of energy in the confectionery,information on manufacturer or the distributor of the confectionery,information with the price or a bar code incorporating the price of thepackage with confectionery, and information with warnings or advisesrelated to the use of the confectionery or the use of the package.

The outer surface of the fourth panel is one of the surfaces being mostvisible when the package is closed at a point of sale with this surfacebeing displayed to the consumer.) Accordingly, as the outer surface ofthe first panel is provided with information related to the product butbeing of very informative character, then the outer surface of thefourth panel may be provided with information related more to marketingof the confectionery, and preferably provided with information on thetrade name and/or trademark of the confectionery.

The first part of the outer surface of the second panel is the othermost visible surface when the package is closed at a point of sale withthis surface also being displayed to the consumer. Accordingly, as theouter surface of the fourth panel is provided with information relatedto the confectionery, then the first part of the second panel may beprovided with information not related to the confectionery andpreferably related to the information also not related to theconfectionery and provided on the inner surface of one or more of theother panels.

Thereby, when purchasing the package in combination with theconfectionery and the information, and where the information on thefirst part of the outer surface of the second panel is visible whenpurchasing the package, then the information on this surface may give ahint to the kind of information on the inner surfaces of one or more ofthe other panels. The kind of information on the inner surfaces of otherpanels and the information in the first part of the outer surface of thesecond panel is preferably divided into groups of information related tofields of interest. Thus, the information may be on sport, on music, onfashion, on games, on film, on news, on health, on communication, oneducation, on jobs, on love, on travel, on partying, on famous people,on transportation, on babies and children, and on history and religionor any other fields of interest. The field of interest may be printed onthe first part of outer surface of second panel, and specificinformation on the field of interest may be printed on one or more ofthe inner surfaces of other panels.

The inner surface of the fourth panel is not visible when the package isclosed, which is also the state at a point of sale, but is abutting thesecond part of the outer surface of the second panel. Thus, the innersurface of the fourth panel is preferably to be provided withinformation not related to the confectionery. The information providedon the inner surface of the fourth panel and not related to theconfectionery is perhaps information in the field of interest printed onthe first part of the outer surface of the second panel.

The information on the inner surface of the fourth panel may be of moreinformative character within the field of interest such as personal dataof a music star, of a sport idol or of other people or topics. Also, theinformation on the inner surface of the fourth panel is preferably acombination of textual matter and photographic matter. Alternative tothe information being on persons or topics, then the information may beadvertises or news within the field of interest.

The inner surface of the third panel is neither visible when the packageis closed, which is also the state at a point of sale, but is abuttingthe outer surface of the second panel. Thus, also the inner surface ofthe third panel is preferably to be provided with information notrelated to the confectionery. The information provided on the innersurface of the third panel and not related to the confectionery isperhaps also information in the field of interest printed on the firstpart of the outer surface of the second panel.

The information on the inner surface of the third panel may be of moreentertaining character but still of a somewhat informative characterwithin the field of interest such as the career of a music star, of asport idol or of other people or the course of events of topics. Also,the information on the inner surface of the third panel is preferably acombination of textual matter and photographic matter. Alternative tothe information being on persons or topics, then the information may beadvertises or news within the field of interest. Furthermore, theinformation on the inner surface of the third panel preferably relatesto the information on the inner surface of the fourth panel.

The outer surface of the second panel is neither visible when thepackage is closed, which is also the state at a point of sale, but iscovered by the third panel. Thus, also the outer surface of the secondpanel is preferably to be provided with information not related to theconfectionery. The information provided on the outer surface of thesecond panel and not related to the confectionery is perhaps andpreferably also information in the field of interest printed on thefirst part of the outer surface of the second panel.

The information on the outer surface of the second pane may also be ofmore entertaining character but still of a somewhat informativecharacter within the field of interest such as the career of a musicstar, of a sport idol or of other people or the course of events oftopics. Also, the information on the outer surface of the second panelis preferably a combination of textual matter and photographic matter.However, preferably, instead of the information being on persons ortopics, then the information is advertises or news within the field ofinterest. Thus, the information on the outer surface of the second panelpreferably relates to the information on the first part of the outersurface of the first panel.

The second part of the outer surface of the first panel is neithervisible when the package is closed, which is also the state at a pointof sale, but is covered by the fourth panel. Thus, also the second partof the outer surface of the first panel is preferably to be providedwith information not related to the confectionery. The informationprovided on the second part of the outer surface of the first panel andnot related to the confectionery is perhaps and preferably alsoinformation in the field of interest printed on the first part of theouter surface of the second panel.

The information on the second part of the outer surface of the firstpanel may also be information related to other media sources ofinformation than the media source which the package constitutes. Theinformation related to the other media sources is preferably ofinformative character within the field of interest such as one or moreaddresses of retail dealers with goods related to the field of interest,or numbers of telecommunication to stores with goods related to thefield of interest or addresses on the internet to web-sites withinformation or offers related to the field of interest. The informationon the second part of the outer surface of the first pane is preferablyonly of textual matter, but may also include photographic matter.However, instead of the information being on either physical addresses,telecommunication numbers or electronic addresses, then the informationmay be advertises or news within the field of interest or even contestor the like. Thus, the information on second part of the outer surfaceof the first panel may relate to but need not relate to the informationon the first part of the outer surface of the first panel. A primaryobject of the second part of the outer surface of the first panel is toinform of other media sources than the package.

The fifth panel can have several purposes and may either and preferablybe provided with 1 information related to the confectionery, but mayalso be provided with information not related to the confectionery.Preferred information on either the outer surface or the inner surfaceor both the outer and inner surface is information similar to oridentical to the information on the outer surface of the fourth panel,thus preferably the trade name and/or the trademark of the confectioneryor the manufacturer of the confectionery.

Thereby, a informational connection is established between the initialsurface that the customer sees before buying the combination of thepackage, the confectionery and the information and the final surfacethat the customer sees after having bought the package and just beforeseparating the fourth edges of the first panel and the second panel inorder to gain access to the pocket established between these panels andfinally get the confectionery contained in the pocket.

Conclusively, the information on the outer surfaces of the sides of thebox and the outer surfaces of the lid and the flap is preferablyinformation not related to the confectionery in the box. Furthermore,the information on the outer surfaces of the sides of the box and of thelid and the flap is preferably information only related to theconfectionery in the box or information not related to the confectioneryor a combination of the information related to and the information notrelated to the confectionery.

FIG. 2 shows a second and alternative embodiment of a package. Thepackage consists of a number of sides of a box, in the embodiment shownfour sides 6-9, said sides being mutually folded along folding lines.Additionally, the sides are mutually joined along edges in order toconstitute the box. Thereby, an interior of the box is made between rearsides¹ of the sides constituting the box. In this box any confectionerymay be contained. The box has a height H, a width W and a depth D.

A fifth side 15 constitutes a lid of the box. The lid is joined with anupper edge of a rear side of the box, and a folding line is establishedbetween the rear side and the lid. The lid is provided with a flap 16,which is intended for insertion into the box abutting an inner surfaceof a front side of the box. The flap is mutuallyjoined with the lidalong a folding line. All or some of the sides that are mutually joinedmay be joined in a manner that makes it possible easy and withoutdestroying the material that the box is made of to separate the joiningof the sides. Thereby, the box may be partly of fully unfolded in orderto view one or more inner surfaces of the sides of the box. However, theunfolding of the box can only take place when all the confectionery iseaten, otherwise the confectionery cannot be contained in the box whenthe sides of the box have been unfolded.

In an embodiment of the box, the inner surfaces of the sides of the boxmay be completely or partly blank and thus not be provided withinformation at all or only being provided with information on part ofthe inner surfaces. This is especially desirable if the confectionerymay leave traces of fatty substances, traces of colour or other traces,which may limit or eliminate the legibility of any information on theinner surfaces of the sides of the box.

Alternatively and in the this case preferably, an inner wrapping may beprovided, said inner wrapping constituting a barrier between theconfectionery in the box and the inner surfaces of the box so that theconfectionery is not in contact with the inner surfaces of the box.

As is the case with the package as shown in FIG. 3 as described above,the information on the outer surfaces of the sides of the box and theouter surfaces of the lid and the flap is preferably information notrelated to the confectionery in the box. Furthermore, the information onthe outer surfaces of the sides of the box and of the lid and the flapis preferably information only related to the confectionery in the boxor information not related to the confectionery or a combination of theinformation related to and the 5 information not related to theconfectionery.

The package of FIG. 3 comprises an opening 67.

FIG. 3 shows a third and further alternative embodiment of a package.The package consists of a roll with at least one wrapping 17, preferablytwo wrappings 17 and 18, an outer wrapping 17 and an inner wrapping 18.In the embodiment shown, the roll has a circular cross section. Othercross sections than circular such as oval, triangular, square or evenother cross sections are possible. The wrapping is joined along borderedges of the wrapping so that the wrapping enclose the roll ofconfectionery. Preferably, the roll has an inner wrapping for holdingpieces of the confectionery gathered, and an outer wrapping wrappedaround the inner wrapping. In this inner wrapping and outer wrapping theconfectionery is contained. The roll has a length L, a circumference Cand a diameter D.

Both the inner wrapping and the outer wrapping have an inner surface andan outer surface. The outer surface of the outer wrapping at leastcontains information related to the confectionery, said informationbeing selected among the kind of information as described with referenceto FIG. 1. The inner surface of the outer wrapping, the outer surface ofthe inner wrapping and the inner surface of the inner wrapping may beprovided either with information related to the confectionery or withinformation not related to the confectionery or with a combination ofinformation related to an information not related to the confectionery.

In an embodiment, the inner surface of the inner wrapping may be blankand thus not be provided with information at all. This is especiallydesirable if the confectionery may leave traces of fatty substances,traces of colour or other traces, which may limit or eliminate thelegibility of any information on the inner surface of the innerwrapping. Alternatively and in the this case preferably, the innerwrapping is provided only for constituting a barrier between theconfectionery in the roll and the inner surface of the outer wrappingthat the confectionery is not in contact with the inner surface of theouter wrapping.

As is the case with the package as shown in FIG. 1 and FIG. 2 asdescribed above, the information on the inner surface of the outerwrapping and the inner surface of the inner wrapping is preferablyinformation not related to the confectionery in the box. Furthermore,the information on the outer surfaces of at least the outer wrapping ispreferably information only related to the confectionery in the box or acombination of the information related to and the information notrelated to the confectionery.

FIG. 4 a-4 d illustrate a further advantageous embodiment of theinvention.

The illustrated bag may e.g. be applied as a packaging for chewing gum.

The FIG. 4 a illustrate a perspective view of a confectionery packaging40 comprising at least one pocket 403 for receipt of confectionery.

The pocket comprises at least one breakable sealing 405, illustrated inFIG. 4 c.

The packaging 40 comprises at least two sections 41, 42 said at leasttwo sections 41, 42 forming a part of further releasable sealing.

According to the invention it is possible to obtain a packaging, whichmay fulfil both the mandatory requirements of containing andtransportation of the confectionery from the manufacturing premises tothe consumer.

FIG. 4 b illustrates the packaging 40 seen from one side.

The packaging may be applied for a very advantageous keeping or storageof the confectionery after initial breaking of the at least onebreakable sealing. According to a preferred embodiment of the inventionthe at least one breakable sealing may be a sealing, which may be brokenonce. According to a further embodiment of the invention, this at leastone breakable sealing may comprise e.g. a releasable adhesive sealing.

The packaging of the invention provides a further releasable sealing,which may “take over”, when the first sealing has been broken, due tothe fact that the at least two sections may be folded around the pocketand thereby providing sufficient sealing with respect to environmentallyinfluences on the confectionery contained in the pocket.

According to the terms of the invention both conventional and medicalchewing gum is also regarded as confectionery.

The sections 41 and 42 forms a further releasable sealing 41, 42comprising at least one releasable adhesive 404 adapted for fasteningthe at least two sections 41, 42 in a folded position around said atleast one pocket 403 in at least one closed position.

According to an advantageous embodiment of the invention, the packagingmay be applied for refill.

Said at least one breakable sealing 405 illustrated on FIG. 404 may bereleasable or non-releasable.

According to a preferred embodiment of the invention, the at least onebreakable sealing may be non-releasable due to the fact that the furtherreleasable sealing may “take over”, when the first sealing has beenbroken, due to the fact that the at least two sections may be foldedaround the pocket and thereby providing sufficient sealing with respectto environmentally influences on the confectionery contained in thepocket.

The at least one pocket 403 is formed, preferably folded, by at leastone first pocket section 4030 and at least one second pocket section4031 as illustrated in FIG. 4 d.

The at least one pocket 403 extends from an end of the packaging in itsunfolded position towards the other end, and where the pocket comprisesat least one opening 4032 is formed by the said by at least one firstpocket section 4030, and the at least one opening 4032 is mechanicallystiffened by extending said at least one first pocket section 4030beyond at least one folding line 4040.

The folding line is formed by said at least one first pocket section4030, said at least one second pocket section 4031 and the section 4032.

According to a preferred embodiment the folding of the first pocketsection over a folding line near to the opening of the pocket anadvantageous “self-closing” effect of the pocket may be obtained, evenwithin any kind of supplementary adhesives.

As mentioned with respect for FIG. 1 to 3 the packaging may comprise atleast one surface 401, 402, 403 adapted for advertisement as illustratedin FIG. 4 c.

The at least one surface, here surfaces 401, 402, 403 are visuallycovered by at least one section of the packaging when the packaging isin its at least one folded position as illustrated in FIG. 4 a and FIG.4 b. and the at least one surface, here surfaces 401, 402, 403, isvisible when the packaging is in at least one unfolded position, afurther advantageous embodiment of the invention has been obtained asillustrated in FIGS. 4 c and 4 d.

When said package comprising a polymer, a further advantageousembodiment of the invention has been obtained.

According to a preferred embodiment of the invention the packaging maycomprise conventional packaging materials, such as plastic, e.g.polystyrene material suitable for the purpose.

Examples of Utilising the Package According to the Invention

In the following different examples are described of utilising any ofthe embodiments of a package according to the invention in combinationwith either of the methods according to the invention.

A primary way of utilising the package is for primarily sellingconfectionery, but promoting the confectionery by combing theconfectionery with a package containing certain information. Thereby, anew means of selling confectionery is established in relation to justselling confectionery in packages only provided with information relatedto the confectionery or only provided with information either related tothe confectionery or not related to the confectionery or a combinationof such different kind of information, but where all the information isprovided at the outer surfaces of the package.

Thus, by providing information not related to the confectionery andproviding at least some of the information, and preferably most of theinformation, on the inner surfaces of the package, then the primaryobject of a consumer for buying the combination of the confectionery,the package and the information is to get the confectionery, and asecondary object of the consumer is to get the information on the innersurfaces of the package.

If the information is more important for the consumer to get than to getthe confectionery, either because the information is highly relevant tothe consumer or because the information contains many or recent news ona certain person or a certain topic within a certain field of interest,then the primary object of the consumer to purchase the confectionerymay be to get the package with the information on the inner surfaces,and a secondary object of the consumer may then be to get theconfectionery.

Furthermore, the information not related to the confectionery may, asmentioned, refer to other media sources than the package. Thus, thesupplier of other goods and/or services may be other media sources sothat the other goods and/or services need not be selling or providingthese other goods or services, but may be advertising other mediasources where other goods and/or services are sold or provided. Thus,the package with the information not related to the information may onlybe one media sources referring to another media source, but where thepurpose of referring to the other media source is to promote otherservices and/or goods which the other media source provide informationabout.

Other media sources which the package according to the invention mayprovide information about can be any of the media sources such asnewspapers, printed magazines, posters, electronic magazines,television, radio, electronic web-sites and electronic wap-sites.

The information not related to the confectionery may be chosen indifferent ways among news, entertainment and advertising. Preferably,the information is directed towards consumers having certain fields ofinterest such as information on sport, on music, on fashion, on games,on film, on news, on health, on communication, on education, on jobs, onlove, on travel, on famous people and on party. These fields of interestare as an example typical for youth from 10-15 to 20-25 years of age.Some of these fields of interest together with information on otherfields of interest such as information on transportation, on babies andon children are typical field of interest of mid-aged from 20-25 to40-50 years of age. Still some of the before-mentioned fields ofinterest together with information on still other fields of interestsuch as information on history and on religion are typical field ofinterest of elderly from 40-50 years of age and older.

1. A method for selling confectionery, comprising: combiningconfectionery with a package and information not related to theconfectionary comprising at least one of news, entertainment andadvertising, in which package the confectionery is contained and onwhich package the information is provided; providing said package withat least one outer surface and at least one inner surface, the at leastone outer surface of said package comprising information relating to theconfectionery in the package and a substantial part of the inner surfaceof said package comprising further information not relating to theconfectionery, where the further information not related to theconfectionery may vary among a number of packages; and closing thepackage where the combination of the confectionery and the package andthe information is being purchased so that the inner surface is notvisually accessible.
 2. A method according to claim 1, where thecombination of the confectionery and the package and the information ispurchased by a consumer based on a primary condition being to obtain theinformation not related to the confectionery.
 3. A method for providinginformation, where the information is comprises at least one of news,entertainment and advertising, the method comprising: combining theinformation with a package and with a confectionery, in which packagethe confectionery is contained, and on which package the information isprovided; and providing said package with an outer surface and an innersurface, the outer surface of said package comprising informationrelated to the confectionery in the package and a substantial part ofthe inner surface of said package comprising the information not relatedto the confectionery; wherein the information not related to theconfectionery is different among a number of packages; and wherein whenthe combination of the confectionery and the package and the informationis being purchased, the package is closed so that the inner surface isnot visually accessible.
 4. A method according to claim 3, where thecombination of the confectionery and the package and the information ispurchased by a consumer based on a primary condition being to obtain theinformation not related to the confectionery.
 5. A method for sellingadvertisement, comprising: combining a number of advertisements and witha package and with a confectionery, in which package the confectioneryis contained, and on which package the advertisements are provided, andwhere providing said package with an outer surface and an inner surface,the outer surface of said package at least comprising informationrelated to the confectionery in the package and a substantial part ofthe inner surface of said package comprising the number ofadvertisements, said advertisements not being related to theconfectionery; wherein the number of advertisements not related to theconfectionery optionally is different among a number of said packages,and wherein when the combination of the confectionery and the packageand the information is being purchased, the package is closed so thatthe inner surface is not visually accessible.
 6. A method according toclaim 1, wherein the information related to the confectionery isinformation provided by a supplier of the confectionery, wherein theinformation not related to the confectionery is information provided bya supplier of other products or services than the confectionery, andwherein the costs of at least manufacturing the package is paid by thesupplier of the other products or services.
 7. A package, for containingconfectionery, comprising: an outer surface and an inner surface, theouter surface of said package comprising information related to theconfectionery intended to be contained in the package and the innersurface of said package comprising information not related to theconfectionery; wherein the information not related to the confectionerycomprises information on at least one of news, entertainment andadvertising.
 8. A package according to claim 7, where the informationrelated to the confectionery comprises a trade name of theconfectionery, trademarks, and/or other trade features related to theconfectionery.
 9. A package according to claim 7, where the informationrelated to the confectionery also comprises information as demanded bylaw concerning ingredients.
 10. A package according to claim 7, wherethe information not related to the confectionery is chosen amonginformation on news, entertainment and advertising in certain fields ofinterests, said information being on sport, on music, on fashion, ongames, on film, on news, on health, on communication, on education, onjobs, on love, on travel, on stars and on party.
 11. A package accordingto claim 7, where the information on the outer surface of the packagealso comprises information related to the information on the innersurface not related to the confectionery.
 12. A package according toclaim 7, where the information on one of the inner and outer surfacescomprises information not related to the confectionery, and alsocomprises additional information related to the information not relatedto the confectionery, said additional information related to other mediaof information than the package.
 13. A package according to claim 7,where the information on one of the surfaces comprises informationrelated to the confectionery, and also comprises additional informationnot related to the information related to the confectionery, saidadditional information related to other media sources of informationthan the package.
 14. A package according to claim 13, where the othermedia sources of information comprises specific media sources ofinformation including at least one of newspapers, printed magazines,posters, electronic magazines, television, radio, electronic web-sitesand electronic wap-sites.
 15. A package according to claim 7, where theinformation on one of the inner and outer surfaces, preferably on theouter surface, comprises information not related to the confectionery,and also comprises additional information related to the information notrelated to the confectionery, said additional information related tocertain fields of interest.
 16. A package according to claim 15, wherethe information not related to the confectionery is chosen amonginformation on news, entertainment and advertising in certain fields ofinterests, said information being on sport, on music, on fashion, ongames, on film, on news, on health, on communication, on education, onjobs, on love, on travel, on famous people and on party.
 17. A packageaccording to claim 7, where the package is made of at least one ofpaper, cardboard, or plastic where the confectionery is chewing gum,where at least part of the information related to the confectionery isprovided by printing the information on the outer surface of thepackage, and where at least part of the information not related to theconfectionery is provided by printing on the inner surface of thepackage.
 18. (canceled)
 19. A package according to any of claim 7, wherethe package is made of plastic, where the confectionery is chewing gum,where at least part of the information related to the confectionery isprovided by printing on a label secured to the outer surface of thepackage, and where at least part of the information not related to theconfectionery is provided by printing on a label secured to the innersurface of the package.
 20. A package according to claim 17, where theinformation related to the confectionery and being provided on the outersurface of the package, at least contains information on a possiblesweetening agent in the chewing gum and preferably also on otherpossible additives in the chewing gum.
 21. A package according to claim17, where the information not related to the confectionery and beingprovided on the inner surface of the package, at least containsinformation directed towards fields of interest of youth from 10-15 to20-25 years of age, comprising at least one of sport, music, film,education, transportation, health and electronic products.
 22. A packageaccording to claim 17, where the information not related to theconfectionery and being provided on the inner surface of the package, atleast contains information directed towards fields of interest ofmid-aged from 20-25 to 40-50 years of age comprising at least one ofsport, music, film, news, holidays, cars, health, babies and childrenand electronic products.
 23. A package according to claim 17, where theinformation not related to the confectionery and being provided on theinner surface of the package, at least contains information directedtowards fields of interest of elderly from 40-50 years of age or oldercomprising at least one of music, history, news, holidays, cars andelectronic products.
 24. A package according to claim 7, where thepackage further comprising a number of Integrated plane panels, saidpanels being divided by folding lines and being intended for mutuallyfolding along the folding lines, and a number of said panels beingprovided with a first surface intended as the outer surface when thepanels are mutually folded and a second surface intended as the innersurface when the panels are mutually folded, and where a pocket isprovided by the panels at least when the panels are mutually folded,said pocket being intended for containing the confectionery.
 25. Apackage according to claim 7, further comprising a number of sides of abox, said sides being divided by folding lines and being mutually foldedin order to form the box, and a number of said sides being provided witha first surface intended as the outer surface when the sides are foldedto form the box and a second surface intended as the inner surface whenthe sides are mutually folded to form the box, and where the box isprovided by the sides when the sides are mutually folded, said box beingintended for containing the confectionery.
 26. A package according toclaims 7, further comprising a sheet, said sheet being intended forrolling around the confectionery as a wrapping, and the sheet beingprovided with a first surface intended as an outer surface of thewrapping when the sheet is wrapped round the confectionery and a secondsurface intended as an inner surface when the sheet is wrapped aroundthe confectionery.
 27. Confectionery packaging comprising: at least onepocket for receipt of confectionery, said pocket comprising at least onebreakable sealing; and at least two sections forming a part of furtherreleasable sealing.
 28. Confectionery packaging according to claim 27,wherein said further releasable sealing comprising at least onereleasable adhesive adapted for fastening the at least two sections in afolded position around said at least one pocket in at least one closedposition.
 29. Confectionery packaging according to claim 27, whereinsaid at least one breakable sealing is releasable.
 30. Confectionerypackaging according to claims 27, wherein said at least one breakablesealing is non-releasable.
 31. Confectionery packaging according toclaim 27, wherein said at least one pocket is formed, preferably folded,by at least one first pocket section and at least one second pocketsection.
 32. Confectionery packaging according to claims 27, wherein theat least one pocket extends from an end of the packaging in an unfoldedposition towards an other end, said pocket comprising at least oneopening formed by at least one first pocket section, and where said atleast one opening is mechanically stiffened by extending said at leastone first pocket section beyond at least one folding line formed by saidat least one first pocket section, said at least one second pocketsection and one of said at least two sections.
 33. Confectionerypackaging according to claim 27, wherein said at least one surfaceadapted for advertisement, wherein said at least one surface is visuallycovered by at least one of the sections of the packaging when thepackaging is in a-folded position, and wherein said said at least onesurface is visible when the packaging is in the unfolded position. 34.Confectionery packaging according to claim 27 33, wherein said packagecomprising a polymer.
 35. A method according to claim 3, wherein theinformation related to the confectionery is information provided by asupplier of the confectionery, wherein the information not related tothe confectionery is information provided by a supplier of otherproducts or services than the confectionery, and wherein the costs of atleast manufacturing the package is paid by the supplier of the otherproducts or services.
 36. A method according to claim 5, wherein theinformation related to the confectionery is information provided by asupplier of the confectionery, wherein the information not related tothe confectionery is information provided by a supplier of otherproducts or services than the confectionery, and wherein the costs of atleast manufacturing the package is paid by the supplier of the otherproducts or services.
 37. A package according to claim 19, where theinformation related to the confectionery and being provided on the outersurface of the package, at least contains information on a possiblesweetening agent in the chewing gum and preferably also on otherpossible additives in the chewing gum.
 38. A package according to claim19, where the information not related to the confectionery and beingprovided on the inner surface of the package, at least containsinformation directed towards fields of interest of youth from 10-15 to20-25 years of age comprising at least one of sport, music, film,education, transportation, health and electronic products.
 39. A packageaccording to claim 19, where the information not related to theconfectionery and being provided on the inner surface of the package, atleast contains information directed towards fields of interest ofmid-aged from 20-25 to 40-50 years of age comprising at least one ofsport, music, film, news, holidays, cars, health, babies and childrenand electronic products.
 40. A package according to claim 19, where theinformation not related to the confectionery and being provided on theinner surface of the package, at least contains information directedtowards fields of interest of elderly from 40-50 years of age or oldercomprising at least one of music, history, news, holidays, cars andelectronic products.